Think like a journalist – curiosity – think like CSI – solving problemsListeners are the main character – take them from A to B from business question to insightBuild stories from beginning to endThink like a mystery writer.Consider debriefs the beginning of the report writing processListen to clients and engage them in conversation (priorities can change/evolve)Debrief daily to make sure the research stays on trackHelps ensure you and the clients all go home on the same page.Write out the research objectives and methodology first (saves time later)Strengthens focus while moderating.Make a template based on the objectivesA roadmap for developing the reportObjectives come from the discussion guide.Find out what format the client needs Find out how the report will be used.The objectives are the touchstone for developing the report.A good report requires a balance of answering the objectives within the available options. A good report begins with a good understanding of the client’s needs and available options.Source: Tapping Encore Talent MetLife/Civic Ventures SurveyĬontents Source: Tapping Encore Talent MetLife/Civic Ventures Survey Source: Tapping Encore Talent MetLife/Civic.Colored boxes *avoid all caps or underscored.Varied requirements for each Multi- tasking Single- tasking On-the- road.Pie Three- thirds pie No- thirds pie Stories make sense of the data Gives stronger focus during interviewing.Write objectives and method in advance.Information structured for reader segments.Useful reports are information pyramids.– 75 words/page Poor compromise Too often the default Document 75+ words on page Preparation Discussion Presentation Minimal words Key take-aways Images for impact Report or Presentation? Teleprompter 50.Cooking up tasty reports Liz Van Patten QRCA Annual Conference October 2012
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